NOT YOUR TYPICAL BUSINESS COACHINGLEGALLY, WE SHOULDN’T CALL THIS THERAPY.
But, you can 👀
Practical guidance and emotional support for entrepreneurs, creatives and business owners.
Feel less alone, combat overwhelm, and gain clarity and confidence in building your business, with fortnightly 1:1 sessions and day-to-day support.
Starting a business is one of the most intense personal growth journeys you’ll ever undertake.
It’s exhilarating. The kind of ride that leaves you breathless and buzzing with possibility. You’re literally creating something out of nothing, bringing new ideas to life, and on the good days, it feels like even your wildest dreams really will become your reality.
But let’s be real: it’s also lonely.
Not just a little lonely.
Deeply, brutally, soul-crushingly lonely.
The kind of lonely that comes from silently carrying the weight of the world while everyone around you assumes you’ve got it handled.
They see the polished wins on Instagram, not the 1AM panic spiral about how you’ll make payroll or the nights spent staring at cash flow spreadsheets, trying to do the mental gymnastics of how to stretch $2,000 across $8,000 worth of bills.
They don’t see you lying awake, replaying every conversation, every decision, wondering if you’ve missed something important — or if this is the week everything unravels.
If that’s you, you’re not alone.
The truth is, so many business owners feel exactly the same way.
Behind the glossy Instagram wins and the “dream client” testimonials, we’re all quietly burning out. Crumbling under the weight of our own ambition. Exhausted from wearing 17 different hats and hustling to keep the dream alive, while somehow still trying to have a life outside of work (spoiler: we don’t).
The problem is, no one talks about this part of business ownership.
There are countless courses and an abundance of ‘expert’ advice on how to grow your social media following, scale to seven figures, or perfect your sales funnel.
But where’s the guide for what to do when you’re burnt out, overwhelmed, and questioning your entire existence dream?
Where’s the space to admit you’re barely hanging on — and to get the support you actually need?
I experienced this firsthand when I owned my luxury travel company.
And, the more I opened up to other business owners, the more I realised we were all struggling with the same things.
The crushing pressure. The decision fatigue. The never-ending stream of “urgent” fires to put out.
The passion that drove us at the beginning eventually turning into exhaustion.
Instead of us running our businesses, they were running us.
And that’s when the idea for Brand Therapy started brewing.
To create a space where you don’t have to slap on a confident face or pretend you have it all figured out. Where you can exhale. Really exhale.
Where the wins — big, small, and downright miraculous — get the celebration they deserve. Where you can vent without filtering, ask the ‘dumb’ questions (that aren’t actually dumb), and say out loud what you’re too afraid to admit anywhere else.
A space for business owners, entrepreneurs, and creatives to feel supported in a way that doesn’t just sound nice — but actually lightens the load.
Where overwhelm stops being the default and clarity becomes the new normal. Where you’re not just reacting, but finally taking intentional steps forward with confidence.
Because running a business will always come with challenges.
But doing it alone? That part is optional.
A NEW ERA OF BUSINESS COACHING HAS ARRIVED
CONSULTING MEETS THERAPY
Practical guidance and emotional support for entrepreneurs, creatives and business owners.
01
Imagine this for a moment...Overwhelm no longer hijacks your day.
Instead of staring at your to-do list like it’s written in an alien language… heart racing, brain short-circuiting… you’ve got someone to help you cut through the chaos. Together, you break it down, prioritise, and tackle it one step at a time. No more spinning your wheels. Just clarity, focus, and progress.
02
Your wins actually feel like wins.
That glowing review, the biggest sale of your life, the moment you finally raise your prices and no one bats an eye — you have someone to send the screenshot or the celebratory voice note to, knowing they’ll be just as hyped as you are. No forced smiles or half-hearted “nice jobs.” Just hell yes, you did that!
03
Crisis mode becomes problem-solving mode.
A client throws a curveball. Your launch flops. An unexpected expense blows your budget. But instead of spiralling into panic, you pick up your phone, talk it through, and walk away with a gameplan — clear, confident, and back in control.
04
Your vision isn’t just a someday dream — it’s already in motion.
The big ideas that once felt out of reach? Now, they’re mapped out, step by step. Instead of floating in an endless loop of ideas and what-ifs, you have someone in your corner to bounce ideas off, troubleshoot roadblocks, and help you strategise your next steps into something real — something tangible.
05
You finally feel seen.
No more explaining. No more justifying. No more downplaying. Someone gets it — the late nights, the second-guessing, the weight of trying to do it all. They see the effort no one else does, the pressure you don’t talk about, and when doubt creeps in, they’re right there to remind you: You’re not failing. You’re damn good at what you do. You’ve got this.
☑️ 1:1 Fortnightly Coaching Sessions
Every two weeks, we sit down for 60-90minutes (whether in person or over the phone) for a dedicated, deep-dive session. This is your space to decompress, download, untangle challenges, clarify your next steps, and get the personalised guidance you need to move forward with confidence. No fluff, no generic advice — just focused support, tailored to wherever you’re at right now.
☑️ Unlimited WhatsApp Support
Because business doesn’t wait for the next scheduled call. Whether you're navigating a tough decision, dealing with an unexpected crisis, or just need someone to celebrate the small (but significant) wins with, I’m only a message away. A gut-check before you hit publish? A pep talk before a big pitch? A reality check when imposter syndrome kicks in? You’ve got it.
☑️ A Trusted Partner In Your Business Journey
You don’t have to do this alone anymore. You’ll have someone who knows your business inside and out. Someone in your corner to brainstorm, troubleshoot, and challenge your thinking in all the right ways. We’ll refine your ideas, explore fresh perspectives, and map out your next best move together so you always feel supported and sure-footed.
☑️ Real-Time Strategic Problem-Solving
From marketing dilemmas to operational bottlenecks, we tackle challenges as they arise. Instead of spinning your wheels in uncertainty, you’ll have an objective, experienced sounding board to help you assess the situation, weigh your options, and execute a clear, strategic solution.
☑️ Emotional Support From Someone Who Gets It
Business is personal. The highs are euphoric, the lows can be crushing, and the in-between is often just plain exhausting. This isn’t just about getting practical guidance or help with your marketing strategy — I want you to have a space where you can let your guard down, express yourself honestly without fear of judgement (seriously, there is very little you could tell me that would shock me), and feel truly heard. It’s my goal to lighten some of the weight you carry, and remind you (as much as necessary) that you’re not failing, you’re human 💜
LET’S BREAK IT DOWN
HOW DOES BRAND THERAPY WORK?
THE DETAILS
💰 $444/month
Direct-debited on the 1st of each month, so you always know what to expect and when.
🔓 No lock-in contracts
You’re free to cancel anytime, because your business journey should be as flexible as you need it to be.
📅 Standing appointment times
We’ll lock in a regular time for your sessions, with one reschedule per month if life gets in the way.
Hey legend, I’m Madelaine.
Entrepreneur, business strategist, yoga teacher, travel-lover, recovering stress addict… And now (officially) your Brand Therapist. I’m so glad you’re here.
With a double degree in business and psychology, six years helping small business owners refine their brand, marketing, and operations, and two years buying, flipping, and then selling my business, I’ve lived the highs and lows of entrepreneurship firsthand.
In 2022, I acquired a struggling travel company, transformed it, and sold it back to the original owner two years later for double what I bought it for. Building out a robust sales process, integrating our marketing strategies, and streamlining operations increased lead generation by over 2,000% in just six months.
On paper, it was incredible. I worked with some of the biggest travel and lifestyle influencers in the country, expanded internationally, and was living the dream I’d had since I was 15.
But behind the scenes, I felt incredibly alone, and I was both mentally and emotionally burnt out.
That feeling led me here. To create a space where entrepreneurs don’t have to go it alone. Where support is about more than just strategy – it’s about the humans behind the businesses.
I spent the last year getting clear on my purpose. And it’s this. To make sure creatives and entrepreneurs feel less alone, and more connected, in the pursuit of their dreams.
No one tells you how hard this path can be. How success can feel just as heavy as struggle. How the pressure to keep pushing, keep growing, keep proving yourself never really stops.
How even if you’re lucky enough to be surrounded by supportive friends and family, it can still feel like no one really gets it.
But I do. I’ve lived it. And I know that connection — genuine connection — changes everything.
You don’t need another ‘just hustle harder and work more’ bullshit pep talk. You don’t need more surface-level business advice that ignores the human behind the brand.
You need a space where you can be real and raw. Someone who sees you, hears you, and helps you find clarity when everything feels like too much.
That’s why I started Brand Therapy.
Because loneliness and overwhelm kill dreams faster than failure ever will.
And I won’t let that happen to you.
You’ve got this. I’ve got you.
Here’s what it feels like to work with me.
💬 A lifeline when you need it most.
The meeting that left you doubting everything. The decision that’s keeping you up at night. The pressure that feels like it’s all on you. When you need to talk it out — without filtering, without sugarcoating — you can message me. I’ll be there to listen, help you process, and find a way forward.
🎯 Clarity when your head is spinning.
Running a business means making decisions constantly — but when you’re exhausted, overwhelmed, or second-guessing yourself, it’s hard to see the best move. Together, we’ll break things down, clear the mental fog, and figure out your next step with confidence.
🌟 A place where your wins actually feel like wins.
You’re used to downplaying your achievements, brushing them off because there’s always more to do. But here? We celebrate. That glowing client testimonial. Hitting ‘send’ on the email you rewrote a hundred times. Finally tackling that thing you’d been avoiding — only to realise it wasn’t nearly as scary as you thought. Every step forward counts, and I’ll be here to remind you why it matters.
👏🏼 Honest, no-BS support.
I see the effort you put in, the stress you carry, and the unrealistic expectations you battle daily. I’ll call you out when you’re being too hard on yourself, remind you of your strength when you forget, and hold space when you just need to vent. No fixing, no judgment. Just real, human support.
🛠 A safe space for the thoughts you can’t say out loud.
The fear of failing. The doubt that sneaks in. The moments when you wonder if this is even worth it. You don’t have to keep those feelings bottled up. Here, you can talk through everything — the highs, the lows, and the things you’d never say in a team meeting or to a client.
🤝 Accountability that feels like relief, not pressure.
This isn’t about adding more to your plate or pushing you harder. It’s about making sure you feel supported. Keeping you grounded in your vision, helping you work through the hard stuff, and making sure you’re not carrying all of it alone.